Showing up for myself as a digital creator
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On March 6th of this year I scheduled my first tweet using Metricool.
Since then, I have been writing and producing content consistently across all platforms.
You will see that things have dropped off slightly over the last couple of weeks as I finalise my next hip-hop project and build out the marketing and rollout for it.
But the output is still significantly higher on average over the last 3 months than any other point in my life.
My weekly output has on average looked like this:
5–7 x long form (pod, blog, thread)
5–10 x short vid (reel, tiktok)
21–30 x tweets
5–10 x static photo (insta post, tweet)
35–50 x IG stories
There is a fair bit of repurposing going on there, so the editing and publishing is not too time consuming, but I know that in the future I will need to begin to systematise some of the smaller tasks and focus on creating more in order to scale.
Despite that, I am happy with how I have been showing up, seeing small glimpses of success in different pockets of the internet.
My workflow.
Read, listen and follow great thinkers — Some examples for me include Patrick Bet-David, Steven Pressfield, Ryan Holiday, Ed Mylett, Dan Koe, Alex Hormozi, Justin Welsh, Malcolm Gladwell, Kieran Drew and Eve Arnold.
Constant note taking — notes app, notion, pen and pad.
Record podcast — I will take a couple of the ideas, make some minor notes for structure and then hit record on the camera, aiming to film 2 in one sitting. I usually talk in a free-flowing way that is organic and largely unscripted.
Until last week I was uploading audio to Substack and video to Youtube for distribution — Substack allows you to turn the podcast post into an email, so I write out some notes on the podcast which become the body of the email and also the Youtube show notes. Now my pod is being distributed through Zencastr, but I don’t have any notes on that at this early stage.
Cut up shorts from each video — I use Vidyo.ai to find and cut the main ideas from each video, which I then tidy up in Final Cut before scheduling through Metricool.
Schedule as much as I can — at the moment I am scheduling everything through Metricool. I am happy with the analytics, user experience and ease of use that Metricool is providing me and can sound that this piece of software alone has probably 30x my content output over the last 3 months
Email — until recently I was using Substack for email, but feel I need a little more control and specificity, so have switched over to Medium for blog content and Convert Kit for email. I am early on in this part of the process as well, but am enjoying writing on both platforms at present.
So that is a little look at some of the process, execution, tools and software behind the system I am using to continue showing up and execute on my output goals.
Here are some of my early observations:
Copywriting is super important
Kieran Drew refers to sticky writing, Dan Koe relays that everything is made up of writing.
Good writing and good copy can make you stand out.
It can get your reader to stop the scroll.
It can make your emails and blogs pop!
Even though it is something I have used everyday of my adult life, it is a skill that I know too little about — and I am setting out to change that.
Haters are a great KPI
People showing up with hate or negativity on your posts is a GOOD THING!
Why?
Because it means you/I am cutting through — it means we’re breaching the status quo.
For someone to potentially love my content… it must exist on a spectrum where hate is possible (the opposite of love is hate).
Haters mean I am being seen, I am being heard and I am generating some response… ok now I have your attention, let me introduce myself!
Also check out this episode of my podcast for more on that. CLICK HERE.
Be platform specific
Using the tools and accepted styles within each platform is the quickest way to establish brand reputation and voice.
How do I know this?
Trying too many things on too many different platforms is affecting my audience building potential by crippling it before I even get started. Trying too many things also includes language and tone, these too must be thought about in advance.
Some examples:
Too many photos and videos on Twitter
Montage type content work better on Tik Tok than Instagram reels
Instagram is favouring static photos in carousels
Ignore the algorithm
Algorithms change, fads come and go, expectation shift and audiences migrate back and forward.
Things are constantly changing.
Be aware of these changes, but ultimately ignore them… in favour of one thing — audience building!
Kieran Drew mentioned in a newsletter recently that this is the most important thing an online creator can be doing.
Ignore the quick wins, ignore the algorithm. Embrace the reps, build the skills and grow your audience slowly and diligently.
That’s all from me for now! If you have any questions or ideas, please shoot away… and if you enjoyed this read, feel free to write back and let me know.
With gratitude,
SAV 🙏
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